Bruegger’s Bagels and Jamba Juice celebrate the opening of a their first co-branded location in the Cedar Rapids/Iowa City-area on September 14 at 708 South Riverside Drive in Iowa City.
The partnership brings the best of both brands together all under one roof. Guests can enjoy Bruegger’s Bagels’ fresh-baked bagels, 100% made-in-Vermont cream cheese, sandwiches, soups and salads alongside fresh squeezed juices, signature smoothies and energy bowls from Jamba Juice.
The new co-branded location will offer several new menu items and new dessert options such as New York-style coffeecake, cheesecake brownies and Greek yogurt blueberry muffins. New coffee offerings include premium Rainforest Alliance Certified coffees, seasonal single-origin pour-over coffees, specialty espresso beverages and organic 20-hour cold brew coffee.
“At the South Riverside Drive bakery, longtime local Bruegger’s Bagels fans will notice an enhanced experience with a new service model, updated interiors and premium menu
extensions along with the new menu offerings from Jamba Juice,” said Bruegger’s Bagels President Paul Carolan. “Our co-branding initiative with Jamba Juice is a powerful partnership that provides an opportunity to create a new dining occasion with strong offerings across all day parts for customers of both brands.”
Bruegger’s Bagels/Jamba Juice currently has co-branded locations near the University of Connecticut campus, in the Boston area and in Pittsburgh. The site selections put Jamba Juice in mature Bruegger’s Bagels markets to help introduce the brand to new customers.
“We believe introducing Iowa City to our co-branded concept is a great opportunity because Bruegger’s Bagels is well established here with many longtime fans,” said David Pace, CEO of Jamba, Inc. “At the same time, Jamba Juice will offer Bruegger’s Bagels customers a unique variety and even more reasons to visit at breakfast, lunch, snack time and dinner.”
The store will be open from 6:00 a.m. to 9:00 p.m. Monday through Friday and from 7 a.m. to 7:00 p.m. Saturday and Sunday. eClub members will receive their choice of a FREE Bagel & Cream Cheese, small espresso specialty coffee, small signature smoothie or small fresh-squeezed juice on opening day, September 14th, at the South Riverside location. Guests can sign up for the Bruegger’s Bagels eClub here.
About Bruegger’s Bagels
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates 275+ Bruegger’s Bagels bakeries in North America. Renowned for its authentic New York-style fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger’s Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Dallas. For more information, visit https://www.brueggers.com/, follow Bruegger’s on Facebook, Twitter, Instagram and Pinterest, and click here to sign up for the eClub to receive news and special offers.
About Jamba Juice
Jamba, Inc., owns and franchises Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh-squeezed juices and juice blends, and Energy Bowls. As of Sept. 29, 2015, there were 884 store locations globally. There were 94 company-owned and -operated stores and 720 franchise-operated stores in the United States, and 70 franchise-operated international stores. Jamba Juice Company expanded the Jamba brand by direct selling of consumer packaged goods and licensing its trademarks. CPG products for at-home enjoyment are also available online, through select retailers across the nation and in Jamba outlets in the United States.
For Bruegger’s Bagels:
Sara Hundley or Heather Byrd
24-hour Media Line: 817-329-3257
For Jamba Juice:
Mike Fuccillo, Sr. Dir. Corporate Communications
(510) 596-0100, X-7
ICR for Jamba Juice