Fourth segment features the brothers who create its famous sundried tomato spread

BURLINGTON, Vt. (April 1, 2015) – Bruegger’s Bagels, known for freshly baked, authentic New York-style bagels, egg sandwiches and signature coffees, has released the fourth and final vignette in its “Behind the Taste” video series that gives guests an inside look at the people and traditions behind the brand.

The new video features the bakery’s most popular condiment, sundried tomato spread, and its passionate curators, brothers Chris and Roger Rohrer. In the vignette, the Rohrer brothers take viewers on a journey highlighting their use of simple ingredients and their personal commitment to the quality and integrity of each batch they make.

“Our ‘Behind the Taste’ series reinforces what’s important to Bruegger’s Bagels and what we promise our guests – simple, high-quality ingredients,” said Bruegger’s Bagels Vice President of Marketing Judy Kadylak. “Through conversations with the artisans behind our signature items, guests can understand the truth behind the words ‘tradition you can taste.’”

Bruegger’s Bagels’ sundried tomato spread has been a guest favorite for more than 20 years. Found on breakfast and lunch sandwiches, the spread is most known for its role on the popular Herby Turkey sandwich, made with roasted turkey, light herb garlic cream cheese, fresh lettuce and red onions.

At the end of the video, viewers can get a coupon for $1 off the Herby Turkey sandwich, redeemable in their local bakery.

Other vignettes in the “Behind the Taste” series feature a Bruegger’s Bagels 25-year veteran bagel expert demonstrating the traditional 100-year-old New York-style baking method and simple ingredients still used today; a tour with a dairyman who produces the company’s 100 percent made-in-Vermont cream cheese; and a salmon smoker committed to “emulating the past to preserve the future” through his 126-year-old processes.

All four vignettes in the “Behind the Taste” series can be viewed on


About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 290 Bruegger’s Bagels bakeries in North America. Renowned for its authentic, fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger’s Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit or become a fan on Facebook at

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