Vignettes feature the dedicated experts behind the company’s award-winning bagels and signature items

(BURLINGTON, Vt.) Jan. 7, 2015 – Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers.


The first video vignette debuts today at It features Ben Richards, a bagel expert who has been with the company for more than 25 years, demonstrating the 100-year-old traditional New York-style baking method and simple ingredients that Bruegger’s Bagels still uses to this day.


At the end of the video, viewers will receive a code that they can redeem for a $9.99 Big Bagel Bundle. Each vignette will feature a different food item with an offer.


“Our ‘Behind the Taste’ campaign captures Bruegger’s Bagels’ commitment to authentic bagel baking and the high-quality ingredients,” said Bruegger’s Bagels Vice President of Marketing Judy Kadylak. “We’re featuring the unique stories of our artisans – from our bagel makers to fishmongers, dairy farmers and sundried tomato suppliers who make our food great – to give viewers a closer look at what our brand stands for.”


Additional vignettes, to be rolled out monthly, will feature a tour with a dairyman who produces the company’s 100 percent made-in-Vermont cream cheese; a visit with the proprietor of a traditional salmon smoker that provides Bruegger’s Bagels’ lox; and an interview with a pair of brothers who create the company’s famous sundried tomato spread.


About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 290 Bruegger’s Bagels bakeries in North America. Renowned for its authentic, fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger’s Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit or become a fan on Facebook at

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