(BURLINGTON, Vt.) Oct. 30, 2013 – Bruegger’s Bagels kicks off its annual fundraiser for Children’s Miracle Network Hospitals today with a coffee campaign that benefits children’s hospitals across the U.S. The bagel chain, known for its authentic, award-winning New York-style bagels, will donate a portion of proceeds from sales of its popular Bottomless Mugs through the end of the year, and will host its annual Free Coffee Day on Nov. 7.
Bruegger’s Bagels Bottomless Mug program began 11 years ago and has been helping children’s hospitals since 2010. Guests who purchase a Bottomless Mug receive free coffee, tea and soda for the remainder of 2013 and throughout 2014, potentially saving hundreds of dollars per year. Sales begin today at nearly all of Bruegger’s Bagels 275+ bakeries nationwide.
“Through the Bottomless Mug campaign, Bruegger’s Bagels’ staff and guests can work miracles together for their local children’s hospitals,” said Bruegger’s Bagels Director of Marketing Judy Kadylak. “Our guests enjoy the benefits of the Bottomless Mug, but more importantly, they enjoy the chance to contribute to a worthy cause in their communities.”
Guests also can contribute to Children’s Miracle Network Hospitals on Free Coffee Day, the highlight of the national campaign. Until 2 p.m. on Thursday, Nov. 7, guests who stop by can enjoy a free cup of coffee and donate spare change (or more) to help change a child’s life. In 2012, guests contributed more than $25,000 on Free Coffee Day.
“Bruegger’s Bagels is such a valued partner, raising both awareness and funds for our local hospitals,” said Clark Sweat, chief corporate partnerships officer at Children’s Miracle Network Hospitals. “Through sales of its coffee mugs and the support of its guests, Bruegger’s Bagels helps us do more good for millions of children and families across the U.S.”
Since 2010, Bruegger’s Bagels has donated more than $250,000 to benefit kids and families in need through Children’s Miracle Network Hospitals. In addition to the coffee campaign, Bruegger’s neighborhood bakeries host fundraisers and events for local children’s hospitals throughout the year.
About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates more than 275 Bruegger’s bakeries in North America. Renowned for its award-winning bagels, Bruegger’s offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger’s is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second largest company in the bakery-café sector. Founded in 1983, BEI is headquartered in Burlington, Vt. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, and learn about your member hospital, at CMNHospitals.org and facebook.com/CMNHospitals.Back to main