Bruegger's Continues Growth in South Carolina with Second Bakery-Café Opening in Greenville

Greenville, S.C. (December 22, 2007) – The fresh bakery-café experience of Bruegger’s continues to grow throughout Greenville. Bruegger’s Enterprises, Inc. celebrates the opening of its newest Bruegger’s bakery-café located at 1717 Woodruff Road in Greenville, South Carolina. The opening marks the second Bruegger’s bakery in Greenville.

“South Carolina is a growing market for Bruegger’s and we are proud to be a part of the Greenville community,” said James J. Greco, CEO of Bruegger’s. “In addition to our fresh-from-the-oven bagels, Bruegger’s also offers an array of delicious, healthy menu options including hand-tossed salads, fresh made soups, sandwiches and Green Mountain Coffee Roasters coffee.”

There are currently six additional Bruegger’s locations in South Carolina. The first Bruegger’s bakery-cafe opened in Charleston in August of 2006.

The bakery has seating for up to 50 guests, and offers guests the added convenience of free, unlimited wireless Internet along with a drive-thru service. The new bakery currently employs approximately 16 people. The bakery is open Monday through Friday from 6:00 a.m. to 7:00 p.m., Saturday from 6:00 a.m. to 6:00 p.m. and Sunday from 6:00 a.m. to 5:00 p.m.

In addition, this location features Bruegger’s updated bakery-cafe design which utilizes a soft color scheme, emphasizing natural textures and warm tones balanced with bright colors to make an inviting space for guests.

Kettle boiled first and baked fresh throughout the day, Bruegger’s bagels have a delicious, crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, signature soups, made-to-order sandwiches and unique Green Mountain Coffee Roasters coffee blends, including a daily Fair Trade CertifiedÔ blend. Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade CertifiedÔ coffee.

During the holiday season, Bruegger’s is featuring Fair Trade CertifiedTM Gingerbread Coffee, an aromatic “dessert in a cup” and a great option to get you going any time of day during the chilly winter months.

Additionally, Bruegger’s Bottomless Mugs are on sale now in all South Carolina bakeries for $99 and make great holiday gifts. This special mug allows guests free refills of delicious Green Mountain Coffee Roasters® coffee, tea or soda at participating bakeries for an entire year--until December 31, 2008! The mugs, and new this year, Bottomless Cup Cards, will be available for purchase through January 8, 2008.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 266neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
dbeere@mason23.com