Bruegger's Extends Bottomless Holiday Greetings To Guests

Gingerbread flavors, gifts cards and bottomless mugs make perfect gifts

Burlington, Vt. (November 22, 2006) - Bruegger's Enterprises, Inc. is kicking off the 2006 holiday season by introducing gingerbread coffee and a delicious new gingerbread dessert, as well as a selection of gift-giving choices good for anyone on this year's shopping list. Annual favorites, such as Bruegger's Bottomless Mugs and reloadable gift cards are on this year's menu in addition to a new gift mug filled with holiday treats and delicious new winter flavors.

Gifts
Bruegger's Bottomless Mug is an annual tradition that keeps on giving throughout the year. The mug allows guests free refills on coffee, tea or soda at participating bakeries until December 31, 2007, from the date of purchase. These durable mugs range from $99 to $135, varying in different markets, and are perfect for transporting your favorite beverage. Guests who purchase the mug also receive an invitation to join the online "Bruegger's Mug Club," a club that offers mug owners coupons, promotions and discounts.

"Bottomless mugs are a holiday favorite amongst guests," said James Greco, chief executive officer. "These mugs make a great gift and are also a great value." Greco added that gift cards are another favorite holiday gift item at Bruegger's and last year's sales of gift cards increased substantially over 2004. "Giving a gift card is hassle free. The cards are quick and convenient and can be used throughout the year; plus there is no anxiety about picking the wrong size with this item."

Easier to carry and redeem than traditional gift certificates, gift cards are perfect stocking stuffers for the people on your list who may be difficult to shop for, such as babysitters, co-workers, housekeepers, mailmen and teachers. The company's most popular gift item comes ready to use and can be reloaded throughout the year. The gift cards can be purchased at participating Bruegger's locations nationwide or online at www.brueggers.com. The cards are also available online for corporate and bulk purchases.

Joining the menu is a special Bruegger's holiday mug filled with treats. The festive enamel mug, retailing for $9.99, features two Lake Champlain Chocolate chocolate squares, two peppermint sticks, a package of Green Mountain Coffee Roasters Fair Trade Organic House Blend coffee and a coupon for three signature bagels.

Seasonal Flavors
Bruegger's is welcoming gingerbread flavors to the menu with a new coffee flavor and delectable dessert. The Fair Trade CertifiedTM Gingerbread coffee from Green Mountain Coffee Roasters is a seasonal offering that will keep guests warm during the chilly winter months. For an afternoon treat or evening dessert that tastes homemade, Bruegger's is offering a tasty, individual Gingerbread Loaf made with brown sugar, dark molasses, ginger and nutmeg.

To help make entertaining a snap during the holiday season, Bruegger's is offering packages of premium Atlantic Smoked Salmon at a special price. Pre-packaged in 3.5-ounce and 1-pound packages, this delicious salmon is a great addition to bagels with cream cheese and for other traditional holiday meals.

Entertaining this holiday season is made even easier by Bruegger's delicious Meals to Go and catering platters featuring our signature bagels, cream cheeses and sandwich ingredients, perfect for family and office gatherings. All 2006 holiday gift and catering items can be purchased at participating Bruegger's bakery-cafes. Please contact your local bakery for details.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment with 250 neighborhood bakery-cafes in 19 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, whole wheat wraps, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com

Contacts:

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com