Never Ending Holiday Gift Ideas At Bruegger's

'Tis the Season for Bottomless Mugs, Gingerbread Coffee and Beanie Brueggie

Burlington, Vt. (November 20, 2007) – He’s making a list, and checking it twice -Bruegger’s is celebrating the 2007 holiday season by offering annual favorites along with brand new merchandise that make great holiday gifts. ‘Tis the season for the ever-popular Bruegger’s Bottomless Mugs and flavorful Fair Trade CertifiedTM Gingerbread Coffee as well as new treats such as the hot-from-the-oven Pretzel Bagel and new merchandise, including an adorable Beanie Brueggie, Bruegger’s lovable bakery chef mascot.

Bottomless Mugs
The Bruegger’s Bottomless Mug is a one-of-a-kind, annual tradition that keeps on giving throughout the year. This special mug allows guests year-round free refills of delicious Green Mountain Coffee Roasters® coffee, tea or soda at participating bakeries until December 31, 2008.

The mugs, and new Bottomless Cup Cards, are available for purchase through January 8, 2008, and the sooner you buy one the more you will save. Guests who purchase Bottomless Cup Cards receive a medium-sized beverage in a Bruegger’s paper cup.

Many coffee lovers pay nearly $3 - 5 a cup every day for their favorite grandé coffee, but Bruegger’s guests’ can purchase a never-endé that costs $3 or less per week. The durable red travel mugs range from $99 to $139, depending on the market, and are perfect for taking your favorite beverage on-the-go. Some markets, including Pittsburgh, Rochester, Syracuse, Albany and Fairbanks, will donate a portion of the mug sales to a local charity.

“Bottomless mugs are unique to Bruegger’s. We have yet to find a similar product on the market,” said James J. Greco, chief executive officer. “When you consider that some coffee lovers spend more than $4 a day on coffee, these mugs are an incredible value and make a great gift for friends or family.”

Gift cards are another favorite, hassle-free holiday gift item at Bruegger’s. The cards are a convenient alternative to cash and can be used throughout the year. Gift cards make perfect stocking stuffers, and an ideal gift for people the hard-to-please person, college student, hair stylist, babysitter or the mailman. Gift cards are available in any amount at Bruegger’s locations nationwide or online at www.brueggers.com. The cards are also available online for corporate and bulk purchases.

Other special merchandise (available at most, but not all, bakeries)
For the very first time you can take Brueggie, the loveable Bruegger’s mascot, home with you. The adorable, soft Beanie Brueggie ($9.95) makes a one-of-a-kind gift for a special kid or someone who is a kid at heart, and you won’t find him anywhere but at a Bruegger’s bakery.

Bruegger’s Holiday Gift Mug is a great gift to give anyone on your list who you would like to thank for their hard work throughout the year, such teachers and co-workers. The red ceramic mug decorated with snowflakes, makes a festive and flavorful gift at $9.95 and includes three servings of cocoa, a coupon for three free bagels, and two peppermint sticks.

Other beautifully packaged, delectable goodies are on sale, including the Storytime Hot Cocoa Set, Lake Champlain Chocolate Coins, Green Mountain Coffee Roasters Coffee and Travel Mug, Lollipop Tree Jam Jar Set, and the Maple Syrup Glass Leaf Bottle.

Seasonal Flavors
Bruegger’s is once again welcoming Fair Trade CertifiedTM Gingerbread Coffee from Green Mountain Coffee Roasters, an aromatic, “dessert in a cup” and a great option to get you going any time of day during the chilly winter months.

To help make entertaining a snap during the holiday season, Bruegger’s will be selling packages of premium Atlantic Smoked Salmon. Pre-packaged in 3.5-ounce and 1-pound packages, this delicious salmon is a popular, decadent compliment to Bruegger’s hot, freshly made bagels. It’s the perfect addition to any holiday menu.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 265 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
dbeere@mason23.com