Paula Doyle Named Vice President of Marketing for Bruegger's

10th Bruegger's bakery-cafe opening marks the continued growth of the San Diego market

BURLINGTON, Vt. (November 14, 2007) – Bruegger’s Enterprises, Inc. has announced that Paula M. Doyle has been promoted to vice president of marketing. She has served as senior marketing director for the past two years. As vice president, Doyle is responsible for setting the strategic direction for all of the company’s marketing from product development to national promotions as well as managing relations with the company’s advertising and public relations agencies. She played an instrumental role in the development of Bruegger’s new Signature Soups that debuted in September after a year of extensive research. Doyle is presently crafting a marketing plan for a 2008 celebration of Bruegger’s 25th anniversary.

Doyle brings more than 20 years of experience in strategic marketing development and advertising to Bruegger’s. Prior to joining one of the fast casual industry’s leading bakery cafes, Doyle served as a group account director for Euro RSCG New York where she led an account team and directed research, creative and media efforts for Reckitt Benckiser and International Paper. Prior to that she held marketing positions at Taco Bell and Kentucky Fried Chicken where she was responsible for developing, managing and directing advertising and communications programs.

Doyle received her Bachelors of Arts in Economics from St. Lawrence University and received her MBA at the J.L. Kellogg Graduate School of Management from Northwestern University. She currently resides in Burlington, VT.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 265 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Contacts:

Bruegger's
Danielle Swift
Mason Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com