Bruegger's Bakery-Cafe Experience Arrives in Chula Vista

10th Bruegger's bakery-cafe opening marks the continued growth of the San Diego market

Chula Vista, Calif. (November 14, 2007) – Pacific Bagels, LLC celebrated the grand opening of the newest Bruegger’s bakery-cafe in Chula Vista. The Pacific Bagels franchise group, led by principal Stanley Smiedt, opened the new bakery at 2322 Proctor Valley Road. The Chula Vista bakery marks the first Bruegger’s bakery to open in Chula Vista and brings the total of San Diego-area bakeries to ten.

The bakery brings approximately 20 new jobs to San Diego County and has indoor seating for approximately 26 guests. This location features Bruegger’s updated bakery-cafe design incorporating a soft color scheme, emphasizing natural textures and warm tones balanced with bright colors to make an inviting space for guests. The new bakery also features unlimited free wireless Internet access and an outdoor patio with provided seating for up to 30 guests.

“Chula Vista is a wonderful community and we are excited to bring the Bruegger’s experience here,” said Stanley Smiedt, Bruegger’s franchisee. “Bruegger’s continues to be a favorite in the San Diego area and we’re looking forward to continuing the development and success of Bruegger’s in this market.”

“Our franchisees play an integral role in Bruegger’s overall growth strategy and success,” said Bruegger’s Chief Executive Officer James J. Greco. “Our franchise partner’s experience and knowledge of the local community will play a vital role in bringing the Bruegger’s experience to Chula Vista. We look forward to our continued partnership and success.”

Kettle boiled first and baked fresh throughout the day, Bruegger’s bagels have a delicious, crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, signature soups, made-to-order sandwiches and unique Green Mountain Coffee Roasters coffee blends, including a daily Fair Trade CertifiedÔ blend. Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade CertifiedÔ coffee.

More than 100 of Bruegger’s 262 locations are operated by franchisee owners like Pacific Bagels. The bakery’s hours of operation are Monday through Sunday from 6:00 a.m. to 4:00 p.m..

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Contacts:

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
dbeere@mason23.com