Bruegger's South Carolina Growth Continues; Bakery-Cafe Experience Comes to Lexington

Portion of grand opening sales benefit Harvest Hope Food Bank

Lexington, S.C. (November 8, 2007) – Marking continued growth in South Carolina, Lowcountry Bagels, LLC celebrated the grand opening of the first Bruegger’s bakery-cafe in Lexington at 5225 Sunset Boulevard. The Lowcountry Bagels franchise group, led by principal Daniel B. Krueger, and Lexington Mayor Randy Halfacre welcomed local business people, friends and family for a grand opening event on Thursday evening. To thank the community for its support, a portion of grand opening proceeds will be donated to the Harvest Hope Food Bank, a non-profit organization dedicated to providing for the needs of the hungry by gathering and sharing quality food with dignity, compassion and education.

The Lexington bakery has seating for up to 50 guests and currently employs 15 people. The new bakery features free, unlimited wireless Internet for guests and is open Monday through Friday from 6:00 a.m. to 6:00 p.m., Saturdays from 6:00 a.m. to 5:00 p.m. and Sundays from 7:00 a.m. to 4:00 p.m.

“This is an important market for Bruegger’s and we’re confident that the Lexington bakery will be a community favorite for breakfast and lunch,” said Daniel B. Krueger, Bruegger’s franchisee. “Bruegger’s offers delicious, healthy menu options that are always fast and fresh.”

“More than 40 percent of our bakeries are owned and operated by our franchise partners, such as Lowcountry Bagels,” said James J. Greco, Bruegger’s CEO. “They play a very important part in bringing the Bruegger’s experience to the community. I congratulate the Lowcountry franchise organization on their new opening and wish them many years of success.”

There are currently five additional Bruegger’s locations in South Carolina, with locations in Charleston, Columbia, Greenville and Spartanburg. The first Bruegger’s bakery-cafe opened in Charleston in August of 2006. More than 100 of Bruegger’s 256 locations are operated by franchisee owners like Lowcountry Bagels.

Kettle boiled first; Bruegger’s bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, made-to-order sandwiches and unique coffee blends, including a daily Fair Trade CertifiedÔ blend. Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade CertifiedÔ coffee.

A soft color scheme, emphasizing natural textures and warm tones balanced with bright colors is an integral part of the Bruegger’s bakery design making it an inviting experience.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 262 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Contacts:

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
dbeere@mason23.com