Bruegger's Introduces New Hot-from-the-Oven Pretzel Bagel

Bagel leader bakes delicious, salty snack ideal to fend off afternoon cravings or create a new twist for your favorite sandwich

Burlington, Vt. (November 2, 2007) –Bruegger’s today announced the introduction of a new Pretzel Bagel to its family of 18 bagel flavors. The dark, caramel-colored bagel is salt studded like a classic soft pretzel and makes the perfect platform for your favorite Bruegger’s sandwich or simply with your choice of mustard for an afternoon snack. It is available for the same price of a regular bagel, 85 to 99 cents depending upon the market, for a limited time only.

Like all Bruegger's bagels, the new Pretzel Bagels are made from fresh dough and kettle boiled before they are baked to create a crust on the outside and a dense, chewy texture on the inside. In addition, the Pretzel Bagel makes a tasty addition to a Thanksgiving Day table.

“The new Pretzel Bagel is a flavorful and fun addition to our bagel menu,” said Bruegger’s Chief Executive Officer James J. Greco. “This is another delicious, healthful choice for our guests, especially as an afternoon snack when they’re looking for something savory instead of a dessert item.”

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 265 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Contacts:

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com