Paula Doyle Named Senior Marketing Director for Bruegger's

Will manage new product development and programs for Bruegger's

BURLINGTON, Vt. (Oct. 25, 2005) - Paula M. Doyle has been named Senior Marketing Director for Bruegger's Enterprises, Inc. Doyle's responsibilities will include managing the testing and execution of new products and programs for the bakery-cafe chain. Doyle is also responsible for rolling out national promotions and managing day-to-day relations with the company's advertising agency. Doyle will report to Scott Hughes, Vice President, Marketing for Bruegger's.

Doyle brings more than 20 years of experience in strategic marketing development and production to Bruegger's. Prior to this appointment, Doyle was responsible for developing, managing and directing advertising, communications and marketing strategies for the Taco Bell Corporation and Kentucky Fried Chicken. Most recently, Doyle served as a Group Account Director for Euro RSCG where she led an account team and directed research, creative and media efforts for Novartis and Reckitt Benckiser.

Doyle received her Bachelors of Arts in Economics from St. Lawrence University and received her MBA at the J.L. Kellogg Graduate School of Management from Northwestern University, with concentrations in Marketing, International Business and Finance. She currently resides in Burlington, VT.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com

Contacts:

Bruegger's
Normand Morneau
Mason Onofrio
(203) 393-1101 ext. 109
(203) 715-2364 (Cell Phone)
nmorneau@mason23.com