Bruegger's Bottomless Mugs Offer Never Ending Refreshment

Unlimited coffee, tea or soda for $3 week-the perfect gift for the caffeine-addicted, or simply liquid-addicted

Burlington, Vt. (October 18, 2007) – According to the Specialty Coffee Association, Americans spent $12 billion on coffee in 2006. Many coffee lovers pay nearly $3-5 a cup every day for their favorite grandé coffee, but at Bruegger’s guests can purchase a never-endé that costs $3 or less per week.

The Bruegger’s Bottomless Mug is a one-of-a-kind, annual tradition that keeps on giving throughout the year. This special mug allows guests free refills of delicious Green Mountain Coffee Roasters® coffee, tea or soda at participating bakeries until December 31, 2008. The mugs, and new this year, Bottomless Cup Cards, will be available for purchase October 31 through January 8, 2008, so the sooner you buy one the more you will save. Guests who purchase the card receive a medium-sized beverage in a Bruegger’s paper cup.

“Bottomless mugs are unique to Bruegger’s. We have yet to find a similar product on the market,” said James J. Greco, chief executive officer. “These mugs are an incredible value and make a great gift for friends or family.”

These durable, red travel mugs range from $99 to $139, depending on the market, and are perfect for transporting your favorite beverage. Some markets, including Pittsburgh, Rochester, Syracuse, Albany and Fairbanks, will donate a portion of the mug sales to a local charity.

In markets selling the mugs for $119 or more guests will also receive a Bruegger’s card good for one free dozen bagels per month throughout the year. This card is valued at approximately $85 and is another great incentive to purchase a Bottomless Mug.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 265 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com