Bruegger's Continues Growth in South Carolina; Bakery-Cafe Experience Comes to Greenville

Portion of grand opening sales to benefit the Greenville Hospital System Pediatric Oncology Research Efforts

Greenville, S.C. (October 18, 2007) – The fresh bakery-café experience of Bruegger’s has officially arrived in Greenville. Bruegger’s Enterprises, Inc. opened the first of several Bruegger’s bakery-cafes in Greenville in Lewis Plaza at 1726 Augusta Street. To celebrate the occasion and thank the community for its support, a portion of opening day sales will be donated to the Greenville Hospital System pediatric oncology research efforts.

Greenville Mayor Knox H. White, members of the Greenville Chamber of Commerce, and representatives from the Greenville Hospital System joined Bruegger’s CEO James Greco for the official ribbon cutting ceremony.

The bakery has seating for up to 60 guests, and offers guests the added convenience of free, unlimited wireless Internet along with a drive-thru. The new bakery currently employs 16 people. The bakery is open Monday through Friday from 6:00 a.m. to 7:00 p.m., Saturday from 6:00 a.m. to 6:00 p.m. and Sunday from 6:00 a.m. to 5:00 p.m.

The new bakery also brings 15 new jobs to Greenville County and has indoor seating for up to 60 guests. In addition, this location features Bruegger’s updated bakery-cafe design which utilizes a soft color scheme, emphasizing natural textures and warm tones balanced with bright colors to make an inviting space for guests. The bakery also features a drive-thru service, free unlimited wireless Internet and outdoor seating for 16 guests.

“South Carolina is a growing market for Bruegger’s and we are proud to be a part of the Greenville community,” said James J. Greco, CEO of Bruegger’s. “In addition to our fresh-from-the-oven bagels, Bruegger’s also offers an array of delicious, healthy menu options including hand-tossed salads, fresh made soups, sandwiches and Green Mountain coffee.”

There are currently three other Bruegger’s locations in South Carolina. The first Bruegger’s bakery-cafe opened in Charleston in August of 2006.

Kettle boiled first and baked fresh throughout the day, Bruegger’s bagels have a delicious, crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, signature soups, made-to-order sandwiches and unique Green Mountain Coffee Roasters coffee blends, including a daily Fair Trade CertifiedÔ blend. Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade CertifiedÔ coffee.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
(860) 690-3252 (cell phone)
dbeere@mason23.com