Bruegger's Banks on Las Vegas

Three Bakery-Cafes Planned for Development in Western Half of City

(BURLINGTON, Vt.) – Bruegger’s, known in the restaurant industry as an innovator of the fast casual segment, has set its eye and appetite on the sands of Las Vegas to open three franchises in the western half of the city later this year. The bakeries, and franchisee, Gourmet Bakery, hope to create more than 25 – 30 jobs for the community with all of these developments.

Roland Werner, head of Gourmet Bakery, did ample research of the Vegas market before his signing with the company in May 2007. From his background study, Werner believes Bruegger’s will not only provide a diverse offering for the health- and taste-conscious, but also successfully tie-in to the community.

“With its authentic bagels, superior cream cheese and delicious coffee, Bruegger’s distinguished product has the ability to become the best in this market,” said the New Jersey native and local pharmaceutical executive of more than 20 years. “Other bakery-cafés, in my opinion, don’t fit the local culture of Las Vegas. These Bruegger’s bakeries will embrace the relaxed feel of Vegas and its people.”

A connection with people’s needs is precisely what encouraged Werner to become a Bruegger’s franchisee. After considering the available opportunities, the father of two, including a son with autism, knew Bruegger’s committed focus on values made it stand apart from the rest.

“From their operational budget to the way they encourage creating a stimulating environment for its own people, Bruegger’s will allow me to provide for my company, my staff and above all, my family,” continued Werner, who has plans to incorporate charity outreach with organizations like Opportunity Village and Autism Speaks with his bakeries.

Chris Cheek, vice president of franchise development for Bruegger’s, said of Werner joining the team, “This is a great partnership with Gourmet Bakery. Roland’s thoughts typify what Bruegger’s wants to do in the Las Vegas market – reach out the community, make a lasting impression and provide a memorable experience in our bakeries.”

Page 2 – Chandler and Tucson Gets A New Option in Fast Casual

Bruegger’s, currently in its 25th year, and franchising for 15, has been awarded for the service and appeal in the industry that attracted Cowley, including:

Number 1 in Category 2006 and 2007, Entrepreneur Franchise 500
Top 50 Award 2006, Franchise Business News
Number 28 2006, Fast Casual Top 100
Best in Drive-Thru 2006, QSR
13 consecutive quarters of same-store sales growth

For more information about Bruegger’s franchise opportunities, visit online at www.brueggers.com/franchising or contact Chris Cheek toll free at (866) 660-4104.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com

Bruegger's
Shawn Paul Wood or Allison Yeaman
(469) 227-3260
shawn@spmcommunications.com
shawn@spmcommunications.com<