Bruegger's New Soups Are Perfect Beside Bagels or Served Inside Them

New signature soup line includes distinctive vegetarian recipes Delicious pumpkin and apple flavors take center stage on fall menu

Burlington, Vt. (September 19, 2007) – Bruegger’s will celebrate the change of seasons with a unique line up of delicious fall flavors highlighted by all new signature soups, prepared exclusively for Bruegger’s. Each of these warm, hearty soups has been custom crafted by Philip Smith, Bruegger’s executive chef, to ensure that the proprietary recipes meet all of Bruegger’s high standards for quality, taste and texture.

Additionally, Bruegger’s is introducing the perfect complement to its new soups, a Bagel Bowl. After eating the soup, guests can enjoy eating the bowl it was served in! Bruegger’s exclusive Bagel Bowl can be paired with any of the soups and is available as a limited time offer. The Bagel Bowl is prepared the same way Bruegger’s famous bagels are made: kettle boiled then baked for a crunchy crust and moist, chewy interior.

The new signature soup varieties include unique offerings: Chicken Spaetzle, a twist on a classic chicken noodle, is now Bruegger’s signature soup and will be offered every day; Steak and Onion, reminiscent of traditional French onion soup incorporating tender pieces of beef and sautéed onions in a hearty beef broth; Chicken Tortilla infusing the spicy flavors of pulled chicken, tomatoes, onions, garlic, corn and chilies; and two distinctive vegetarian offerings, Fire Roasted Tomato and Butternut Squash. Familiar soup favorites that have been enhanced with a Bruegger’s flair, include New England Clam Chowder, Beef Chili, Chicken and Wild Rice and Four Cheese Broccoli.

“We conducted extensive research into our guests’ perceptions of our soup program as well as those of our competitors which led to an extensive test involving 32 soups and 96 bakeries,” said Bruegger’s Chief Executive Officer James J. Greco. “Our guests have come to expect a high level of quality and flavor from Bruegger’s menu, from our freshly baked bagels to our premium sandwiches, salads and desserts. These new signature soups are just another way to continue providing our customers with unique, flavorful food choices.”

“Soup is the ultimate comfort food and we are offering a full range of bold, diverse flavors to satisfy everyone’s tastes,” said Bruegger’s Executive Chef Philip Smith. “We received important feedback from our guests and have spent the past year perfecting new recipes that are exclusive to Bruegger’s.”

Also, in order to provide guests with as much information as possible at their fingertips, guests will now be able to log on to the Bruegger’s website and find out when their favorite soups are being offered at their neighborhood bakery.

Seasonal bagel and coffee flavors to warm guests on crisp fall days
Bruegger’s is bringing back its popular, delicious tastes of the season on September 5. Guests will have another sweet, delectable hot-from-the-oven bagel flavor to choose from—a Baked Apple Bagel, loaded with real apple bits, rolled oats and a pinch of cinnamon. Select Bruegger’s locations will be serving specialty Pumpkin Bagels, evoking the flavor of pumpkin pie. To take the delightful pumpkin flavor one step further, Bruegger’s will also be offering its ever popular Pumpkin Cream Cheese, the company’s most successful feature flavor, a scrumptious option to complement any of Bruegger’s freshly baked bagels.

As Homecomings, Halloween and Thanksgiving approach, Bruegger’s will begin brewing up Green Mountain Coffee Roasters® Fair Trade Certified™ Organic Pumpkin Spice Coffee starting September 19. A tasty way to bring warmth to a chilly day, this blend incorporates the sweet and spicy aromas and flavors of cinnamon and traditional pumpkin pie spices with a smooth and well-balanced coffee. This seasonal blend joins Bruegger’s daily offering of Fair Trade Certified Organic coffees in time to celebrate the fourth annual Fair Trade Month in October. Fair Trade Month is celebrated annually to increase awareness of the meaning of the Fair Trade Certified label which guarantees that a product was grown and traded in a socially and environmentally responsible manner.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com