Bruegger's Bakery-Cafe Experience Comes To Nissen Building

Local franchisee opens third location

WINSTON-SALEM, N.C. (September 5, 2007) – Winston-Salem’s newest Bruegger’s bakery-cafe location has officially opened in the Nissen Building at 310-314 West Fourth Street. This is the third location in Winston-Salem for the Bagel Boys of the Triad, Inc., a franchisee of Bruegger’s Enterprises, Inc., who also operates locations at 205 South Stratford Road and a drive-thru location at 2545 Somerset Center Drive.

The Nissen Building bakery-cafe brings 15 jobs to Winston-Salem and has indoor seating for 50 guests. This location features Bruegger’s updated bakery-cafe design which utilizes a soft color scheme, emphasizing natural textures and warm tones balanced with bright colors to make an inviting space for guests. The new bakery also features free, unlimited wireless Internet.

“Bruegger’s is growing here in North Carolina and we are pleased to be able to serve our guests in a space that is convenient to both their offices and homes,” said Ralph Heckman, co-owner of the Bagel Boys of the Triad, Inc., a franchisee of Bruegger’s. “In addition to Bruegger’s signature boiled and baked bagels, we will offer guests a extensive menu featuring freshly prepared salads, hand-crafted breakfast and lunch sandwiches and our new signature soups.”

“Bruegger’s is proud to be part of the Winston-Salem community as the brand grows with the Bagel Boys franchise group. Our franchisee’s knowledge of this market has been integral to both organizations’ success,” said James J. Greco, chief executive officer, Bruegger’s Enterprises, Inc.

The bakery-cafe is open Monday through Friday from 6:30 a.m. to 7:00 p.m. and from 8:00 a.m. to 4:00 p.m. on Saturday and Sundays.

Kettle boiled first and baked fresh throughout the day, Bruegger’s bagels have a delicious, crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, signature soups, made-to-order sandwiches and unique Green Mountain Coffee Roasters coffee blends, including a daily Fair Trade Certified blend. Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade Certified coffee.

More than 100 of Bruegger’s 259 locations are operated by franchisee owners like Bagel Boys of the Triad. The new bakery-cafe also shares space with Dilworth Coffee which offers guests specialty coffees, espresso, smoothies and pastries.

Contacts:

Bruegger's
Derek Beere, Mason Onofrio Public Relations
(203) 393-1101 ext. 146
dbeere@mason23.com