Bruegger's Growth is Flying High

Fast-casual bakery targets Orlando, Jacksonville and Tampa

(BURLINGTON, Vt.) – Bruegger’s, a frontrunner in the bakery-cafe segment and the organization that first took the bagel bakery concept nationally, looks to expand its presence throughout Florida and is actively recruiting franchisees in the Orlando, Jacksonville and Tampa areas.

Since implementing an aggressive brand and menu renovation in 2004 resulting in 13 consecutive quarters of same-store sales growth, Bruegger’s has investigated new areas to offer its proven franchise model.

“We have been in Florida since 1995 and have had great success in our Tallahassee bakeries,” says Vice President of Franchise Development Chris Cheek. “We see a real opportunity to build on that success in other parts of the state because we provide healthier sandwiches, soups and salads that customers want, and we serve multiple day parts without late nights, which is attractive to many potential franchisees.”

Headquartered in Vermont, Bruegger’s is known for some of the lowest start-up costs in the bakery-café segment. New franchisees can expect to spend between $318,000 and $559,000, for construction and equipment as well as traditional soft costs associated with the start-up phase of new bakeries.

The company has also been recognized as a smart investment for franchisees. Bruegger’s has been featured in top trade publications and has earned many industry accolades such as:

2007 #1 in Category, Entrepreneur Franchise 500
2006 Top 50 Award, Franchise Business Review
2006 #28, Fast Casual Top 100
2006 NRA Good Neighbor Award
2006 Best in Drive Thru, QSR
2006 Top 10 under 300, QSR

“We have a brand name that is recognized more than 90 percent of the time for quality, variety and freshness,” said Cheek. “There are plenty of opportunities for qualified franchisees to develop profitable Bruegger’s bakeries throughout Florida.”

Bruegger’s is celebrating its 25th anniversary and its 15th year as a franchisor next year. Throughout their tenure in the bakery-café segment, Bruegger’s concept has expanded beyond authentic bagels with bakers now lending their expertise to crafting a variety of other stone-hearth baked breads, such as the exclusive Softwich, a softer, square bagel ideal for sandwiches. The bakeries also offer specialty cream cheeses, ‘tossed for you’ custom salads, signature soups and Fair Trade Coffee.

For more information about Bruegger’s franchise opportunities, visit online at www.brueggers.com/franchising or contact Chris Cheek toll free at (866) 660-4104.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com

Bruegger's
Shawn Paul Wood or Allison Yeaman
(469) 227-3260
shawn@spmcommunications.com
shawn@spmcommunications.com<