Bruegger's Continues Expansion in South Carolina Bakery-Cafe Experience Comes to Spartanburg

Portion of grand opening sales to Gibbs Cancer Center Fund at the Spartanburg Regional Healthcare System Foundation

SPARTANBURG, S.C. (July 19, 2007) – Today, Bruegger’s celebrated the grand opening of its first bakery-cafe in Spartanburg at 807 North Pine Street. The bakery welcomed local business people, friends and family for a sneak preview party on Thursday night. A portion of the proceeds from today’s grand opening celebration will be donated to the Gibbs Cancer Center Fund at the Spartanburg Regional Healthcare System Foundation, which works to bring compassion, hope and life to all of its patients by providing innovative cancer treatment and groundbreaking research.

This morning Mayor William Barnett III, members of the Spartanburg Chamber of Commerce, and representatives from the Spartanburg Regional Healthcare System Foundation joined Alan Roark, vice-president of Franchise Operations at Bruegger’s, for the official ribbon cutting ceremony.

The Spartanburg bakery has seating for 60 guests, and offers guests the added convenience of free wireless Internet along with a drive-thru. The new bakery currently employs 15 people. The bakery is open Monday through Friday from 6:00 a.m. to 7:00 p.m., Saturday from 6:00 a.m. to 6:00 p.m. and Sunday from 6:00 a.m. to 5:00 p.m.

To celebrate the grand opening Bruegger’s offered guests an Herby Turkey SoftwichÔ, the most popular deli-style sandwich which is made to order and served on a freshly baked square bagel, for 98 cents.

“South Carolina is a growing market for Bruegger’s and we are proud to have the opportunity to grow here in Spartanburg,” said James J. Greco, CEO of Bruegger’s. “In addition to our hot-from-the-oven bagels Bruegger’s offers an array of delicious, healthful menu options that are always fast and fresh.”

There are currently three other Bruegger’s locations in South Carolina. The first Bruegger’s bakery-cafe opened in Charleston in August of 2006.

Kettle boiled first; Bruegger’s bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, made-to-order sandwiches and unique coffee blends, including a daily Fair Trade CertifiedÔ blend. In fact, Bruegger’s is one of the largest distributors of Green Mountain Coffee Roasters Fair Trade CertifiedÔ coffee.

A soft color scheme, emphasizing natural textures and warm tones balanced with bright colors is an integral part of the Bruegger’s bakery design making it an inviting experience.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com

Contacts:

Bruegger's
Norm Morneau, Mason Onofrio Public Relations
(203) 393-1101 ext. 109
nmorneau@mason23.com