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Bruegger's Summertime Menu is All Wrapped Up
Fast casual leader introduces Tossed-for-You Salad Wraps and back by popular demand, Cold-brewed Green Mountain iced coffee
Burlington, Vt. (May 24, 2007) -Bruegger's today announced the introduction of portable handheld salads. The fast casual leader is introducing Tossed-for-You Salad Wraps and now any of Bruegger's popular salads are available inside a wrap for the same price as a salad. Now it's even easier than ever for guests to enjoy their favorite, healthy salad combinations on the go.
Bruegger's current salad lineup includes a savory Caesar and Chicken Caesar, a delicious, Asian-inspired Tossed Sesame Chicken and a refreshing Mandarin Medley. Guests can also create their own unique "Build Your Own" Salad Wraps by choosing their favorite toppings, meats, cheeses and vegetables. The Salad Wraps prices range from $4.99 - $6.59
"Our customized, freshly prepared salads are incredibly popular and this is another way to enjoy them. They are perfect to take to a summer concert, picnic, the beach or your lunch break in the park," said Bruegger's Chief Executive Officer James J. Greco "We're focused on providing fresh, healthful choices. Like our salads the new salad wraps are tossed right before our guests eyes."
The new Tossed-for-You Salad Wraps feature a wide array of choices and are made with fresh lettuce and spring mix.
- Build Your Own Salad allows guests to choose from three vegetables, one meat, one cheese, one topping and tossed with any dressing.
- Caesar Salad is topped with Asiago cheese, crunchy croutons and classic Caesar dressing with a squeeze of fresh lemon.
- Chicken Caesar Salad is a classic favorite with a twist, topped with Asiago cheese, grilled chicken strips, crunchy croutons served with Caesar dressing.
- Sesame Chicken Salad is topped with grilled chicken strips, sesame seeds, sliced almonds and chow mein noodles served with Asian Sesame Ginger dressing.
- Mandarin Medley Salad is topped with sweet mandarin oranges, dried cranberries and blue cheese crumbles, sliced almonds and balsamic vinaigrette dressing.
Cold-brewed Green Mountain Iced Coffee
Bruegger's is the perfect place to chill out as the summer temperatures rise while enjoying Green Mountain Coffee Roasters iced coffee. Bruegger's iced coffee is cold-brewed to ensure a smooth, full-flavored cup every time. Other iced coffee preparation methods can produce a sharp, acidic taste.
The Raspberry Rhapsody iced coffee is bursting with the flavor of sweet, juicy raspberries and it is also available as a delectable, Raspberries and Cream treat by adding sweet cream and a dollop of whipped cream on top. For coffee traditionalists, Bruegger's will also feature French Roast and Cream. Iced coffee keeps you cool and makes the perfect afternoon pick-me-up.
Cucumber Dill Cream Cheese returns for a limited time this summer
Bruegger's cucumber dill cream cheese is back for a limited time this summer. This delicious cream cheese combines cucumber's cool, soothing crunch with the tangy, citrus flavors of dill. Like all of Bruegger's cream cheeses, it truly is fresh from the Vermont farm. Bruegger's proprietary, direct set method produces no whey byproducts and ingredients are added at a much lower temperature, which maintains better consistency, texture, color, flavor and nutritional value.
About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.
Contacts:
Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com


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