For the Ultimate Summer Coffee Break, Make It a Brrrueggaccino

Bruegger's launches new frozen, blended coffee drink; Summer menu also features Very Veggie & Cheddar Omelet

Burlington, Vt. (May 8, 2008) – As the mercury rises and the days become longer, Bruegger’s introduces a delicious way to cool off with the Brrrueggaccino, a new frozen, blended coffee drink. Whether you’re looking to escape the office for a mid-afternoon break or you’re out and about enjoying a summer day, the Brrrueggaccino is a satisfying, creamy frozen drink with rich coffee flavor.

“Frozen, blended coffee is the fastest growing segment of the coffee market,” said Bruegger’s CEO James J. Greco. “The Brrrueggaccino is the perfect morning pick-me-up or afternoon treat. It has an indulgent taste, but it also has an authentic coffee flavor making it a beverage choice that true coffee aficionados will appreciate.”

The summer menu doesn’t only feature the Brrrueggaccino, but also iced coffee and a new, savory breakfast sandwich.

Iced Coffee
Bruegger’s offers a variety of freshly-brewed hot coffees as well as iced-coffee in both a regular coffee variety and a summer feature flavor. Back by popular demand, Bruegger’s is featuring Green Mountain Coffee Roasters Wild Mountain Blueberry™ iced coffee bursting with the taste of juicy blueberries. Unlike most iced coffee, Bruegger’s prepares its iced coffee using a cold-brewed method to ensure a smooth, full flavored cup every time.

Very Veggie and Cheddar Omelet
Since breakfast is the most important meal of the day, start it off right, with the new Very Veggie and Cheddar omelet. Made on a hot-from-the-oven Bruegger’s bagel, the new omelet joins the breakfast sandwich line up and is made with a summery medley of tomatoes, onions, red peppers and scallions with cheddar cheese. It can also be topped with bacon, ham or sausage.

Bruegger’s is the perfect place for breakfast whether guests are looking to sit down with the morning paper, take advantage of free, unlimited Wi Fi or get in and out fast with a wholesome, portable meal.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 279 neighborhood bakery-cafes in 22 states and the District of Columbia, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com