Fresh Has a New Address - Bruegger's Opens Bakery-Café on Summer Street

Fox Point, Wisconsin (March 17, 2008) – Bruegger’s Enterprises, Inc. celebrated the grand opening of the newest Bruegger’s bakery-cafe in the greater Milwaukee market. The company opened the new bakery at 383 West Brown Deer Road, Suite 20, in Fox Point. This location marks the sixth Bruegger’s bakery to open in this market.

“Bruegger’s is a popular destination for breakfast and lunch in Milwaukee and our guests like to take advantage of the free Internet access,” said Bruegger’s CEO James Greco. “Now our neighbors have another, more suburban location to frequent in Fox Point.”

The bakery will provide approximately 19 new jobs and has indoor seating for approximately 55 guests with an additional 32 seats on the outside patio. This location features Bruegger’s updated

bakery-cafe design incorporating a soft color scheme, emphasizing natural textures and warm tones
balanced with bright colors to make an inviting space for guests. Hours of operation are Monday through Friday from 6:00 a.m. – 9:00 p.m. and Saturday 6:00 a.m. to 8 p.m. and Sunday from 6:00 a.m. – 6:00 p.m.

Kettle boiled first; Bruegger’s bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive breakfast and lunch menu that includes a variety of soups, fresh-tossed salads, made-to-order sandwiches on bagels, softwiches, wraps or ciabatta and unique Green Mountain Coffee Roasters coffee, including a daily Fair Trade CertifiedÔ blend such as Island Coconut® now being served.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment celebrating its 25th anniversary in 2008. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 275 neighborhood bakery-cafes in 22 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Derek Beere
Mason Onofrio Public Relations
(203) 393-1101 ext. 146
(860) 690-3252 (cell phone)
dbeere@mason23.com