Bruegger's Bakery-Cafe Arrives in Dublin

Portion of opening day proceeds to benefit the Deaf Services Center; Local franchise group to develop several bakery-cafes in the Columbus area

Dublin, Ohio (March 13, 2008) – The fresh bakery-cafe experience of Bruegger’s has officially arrived in Dublin. The North Coast Bakeries franchise group, led by principals Deborah and Michael Salcone, opened the first of several Bruegger’s bakery-cafes in the greater Columbus area. The new bakery is located in The Shoppes at River Ridge, a newly opened upscale lifestyle retail center, at 4425 West Dublin Granville Road.

To celebrate the occasion and thank the community for its support, a portion of opening day sales will be donated to the Deaf Services Center, a member of the Ohio Alliance of Community Centers for the Deaf.

A ribbon cutting ceremony led by Dublin Vice Mayor Cathy Boring and representatives from the Dublin Chamber of Commerce, the Deaf Services Center and Bruegger’s marked the grand opening.

“We are excited to bring Bruegger’s bagels back to Dublin,” said Deborah Salcone, Bruegger’s franchisee. “Bruegger’s is well known throughout Ohio and we are looking forward to developing this market. This is the first of several bakeries planned for the Columbus area.”

“As with all our franchisees, Deborah and Michael truly play a crucial role to the overall success and growth of Bruegger’s,” said Bruegger’s CEO James Greco. “We are proud to be a part this community and I know our delicious sandwiches, soups and salads will be very popular here in Dublin.”

Deborah Salcone also added that the menu will feature a special treat, just in time for the St. Patrick’s Day festivities. “Our menu will feature festive, green-colored bagels for the St. Patrick’s Day holiday. Dublin Ohio is one of the greatest places in the world to celebrate St. Patrick’s Day and this is a Bruegger’s tradition of getting in on the holiday fun.” The green bagels will be available Thursday March 13 through Monday March 17.

The new bakery has seating for up to 42 guests and will employ approximately 20 people. The bakery is open Monday through Friday from 6:00 a.m. to 7:00 p.m., Saturdays from 7:00 a.m. to 6:00 p.m. and Sundays from 7 a.m. to 5 p.m. The bakery also features free, unlimited wireless Internet access.The company also plans to open a second bakery on the campus of Ohio State University in the Fall of 2008.

Kettle boiled first; Bruegger’s bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu free of artificial trans fats. Menu items include new Signature Soups, hand-crafted, fresh-tossed salads, made-to-order sandwiches and unique Green Mountain Coffee Roasters® coffee blends, including a daily Fair Trade CertifiedÔ blend.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 274 neighborhood bakery-cafes in 22 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Derek Beere
Mason Onofrio Public Relations
(203) 393-1101 ext. 146
(860) 690-3252 (cell phone)
dbeere@mason23.com