Buon Appetito! Bruegger's Introduces Primo Pesto Chicken Sandwich

Garden-fresh, basil and parmesan infused sandwich is the perfect lunchtime taste at the start of spring

Burlington, Vt. (March 12, 2008) – Prepare your taste buds for a trip to the Mediterranean with the new Primo Pesto Chicken sandwich from Bruegger’s. Available for a limited time only, the Primo Pesto is an Italian-inspired recipe prepared on a freshly baked Ciabatta roll and layered with warm, tender slices of premium white chicken breast, green leaf lettuce, zesty roasted red peppers, crisp red onions, and is topped off with our basil parmesan pesto sauce.

Originating from the warm Mediterranean regions of Northern Italy, our pesto is made from fresh basil leaves, parmesan cheese, olive oil, and garlic. “The new Primo Pesto combines healthful, chicken breast with bright, garden-fresh flavor, and it’s different from any of the other flavors on our sandwich menu. Our guests are in for a treat,” said Bruegger’s Chief Executive Officer James J. Greco.

The Primo Pesto sandwich joins the Bruegger’s menu with two other delectable chicken sandwiches: a Cuban Chicken Sandwich and the Roadhouse Chicken Sandwich.

Arriving just in time to help you adjust to daylight savings time, Bruegger’s brings back the tropical aroma and taste of Green Mountain Coffee Roasters Fair Trade Certified™ Island Coconut® Coffee to start your day, along with your favorite hot-from-the-oven Bruegger’s bagel. With the tropical fruity flavors of sweet and creamy coconut, you’ll be whisked away to paradise.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment celebrating its 25th anniversary in 2008. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In 275 neighborhood bakery-cafes in 22 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com