Bruegger's Spreads the Love with Freshly Baked Red and Heart-Shaped Bagels for Valentine's Day

What:
This year, some of Bruegger’s freshly baked original bagels will be turning red to help guests celebrate Valentine’s Day. These red and heart-shaped breakfast treats will be sold Thursday, February 14, to help guests start their day with a fun or romantic breakfast.

When: Thursday, February 14, 2008 – Valentine’s Day

Where:
Participating Bruegger’s bakeries nationwide.

For a list of Bruegger’s locations, log on to www.brueggers.com

Visuals:
- Photo of red bagels available at www.brueggers.com/photos
- Red bagels clad in full red color on display in Bruegger’s bakeries
- Red bagels being prepared and freshly baked
- Guests purchasing and enjoying these special bagels

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 273 neighborhood bakery cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is celebrating its 25th anniversary in 2008. The company is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com