Now Arriving at Terminal 2: Bruegger's Baked Fresh Experience

Bruegger's opens first airport location at Cincinnati/Northern Kentucky International Airport

Burlington, Vt. (February 12, 2008) – One carry-on that passengers flying out of the Cincinnati area won’t forget is a delicious meal from Bruegger’s. Today, Bruegger’s Enterprises, Inc. announced the recent grand opening of its newest bakery located in Terminal 2 just past security at Cincinnati/Northern Kentucky International Airport.

Bruegger’s CEO James J. Greco joined airport officials for an official ribbon cutting at a recent grand opening celebration.

“This opening marks the first of several airport locations for Bruegger’s,” said James J. Greco, CEO of Bruegger’s. “We have a tremendous amount of brand recognition in the Cincinnati market, and now our guests can enjoy a meal whether they’re coming or going.”

Greco added that airports have become a desirable location for many brands. “Airport locations are an incredible opportunity to reach out to existing brand loyalists as well as introduce the brand to unfamiliar travelers who may be a bit more affluent. Guests can enjoy our hot-from-the-oven breakfast sandwiches, tossed-for-you salads, made-to-order deli sandwiches, coffee and delicious soups. ”

Kettle boiled first; Bruegger’s bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger’s offers an extensive menu that includes hand-crafted, fresh-tossed salads, made-to-order sandwiches and unique Green Mountain Coffee Roasters® coffee blends, including a daily Fair Trade CertifiedÔ blend.

The new airport location has seating for up to 12 guests and will employ approximately 15 people. A limited number of menu items will be available for grab-and-go for passengers on the run. The bakery is open Monday thru Saturday 4:30 AM to 8 PM and Sunday 5 AM to 8 PM.

About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick casual restaurant segment. Bruegger’s and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 270 neighborhood bakery-cafes in 21 states, Bruegger’s offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger’s bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade Certified™ coffee blends and original cream cheese flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162
dswift@mason23.com