Bruegger's Spreads the Love with Freshly Baked Red and Heart Shaped Bagels

Inaugural Valentine's Day Fundraiser will Benefit Feed The Children

What:
This year, some of Bruegger's freshly baked original bagels will be turning red to help guests celebrate Valentine's Day. These red and heart shaped breakfast treats will be sold from Saturday, February 10th through Wednesday, February 14th to help guests make their breakfast special.

To sweeten the deal, Bruegger's will donate a portion of proceeds from the sale of these tasty red bagels to Feed The Children, an international hunger relief organization providing food and other necessities to children and families in need.

When:
Saturday, February 10 - Valentine's Day (Wednesday, February 14, 2007)

Where:
At 253 participating bakeries nationwide.

For a list of participating Bruegger's locations, log on to www.brueggers.com/photos.

Visuals:
- Photo of red bagels available on Feb. 10 at www.bruegger.com/photos
- Red bagels clad in full red color on display in Bruegger's bakeries
- Red bagels being prepared and freshly baked
- Guests purchasing and enjoying these special bagels

Contacts:

Bruegger's
Normand Morneau
Mason Onofrio
(203) 393-1101 ext. 109
(203) 715-2364 (Cell Phone)
nmorneau@mason23.com