Bruegger's Enterprises, Inc. Announces 2004 Fourth Quarter and Full Year Sales

Bakery-cafe chain reports strongest same store growth in five years; Announces commitment to franchise expansion

BURLINGTON, Vt. (February 7, 2005) – Bruegger's Enterprises today announced that fourth quarter revenue for bakeries open at least one year, same store sales grew 2.8 percent at company locations and 1.8 percent system wide. For the 2004 fiscal year, same store sales increased 1.5 percent for the company and 1 percent for the system. Bruegger's gross sales reached $153.2 million in 2004.

"2004 has been a year of significant changes and firsts at Bruegger's," said Bruegger's CEO James Greco. "We completed a relaunch of the brand with a newly designed bakery and an expanded menu offering our guests more choices including salads, wraps and stone hearth bread. In addition, we executed a new commitment to franchise recruitment as part of our strategic plan for company growth."

This is the third consecutive quarter of comparable restaurant sales growth for Bruegger's. Guest check average for the year rose to $5.10.

"We are pleased that throughout 2004, Bruegger's continued to gain growth in all of our markets. We achieved our best financial results in five years during an incredibly busy year of new initiatives," added Greco.

During the 2004 fiscal year, Bruegger's operated a total of 244 bakery-cafes, and opened a total of six new bakeries, renovated 58 company-owned locations and opened the company's first bakery kiosk located in downtown Minneapolis.

Based on its market analysis, Bruegger's has developed a three year growth plan that forecasts development of approximately 100 new Bruegger's bakeries between 2005 and year-end 2007, consisting of approximately 15 new company-owned locations and approximately 85 new franchised locations. Bruegger's is currently seeking qualified franchise partners in select U.S. markets.

The company plans to renovate all existing bakeries by 2006 and add an additional 20 new units by the end of 2005.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com