Bruegger's Enterprises, Inc. Announces Record Sales Year

Bakery-cafe chain continues momentum, reporting strong growth in 2006 fourth quarter and full-year comp sales

BURLINGTON, Vt. (February 5, 2007) - Bruegger's Enterprises, Inc. today announced that fourth quarter revenue for comparable sales grew 6.4 percent at company locations and 5.1 percent system wide, capping 11 consecutive quarters of comparable restaurant sales growth for Bruegger's. For the 2006 fiscal year, same store sales increased 6.6 percent for the company and 4.9 percent for the system. Bruegger's gross sales reached $166 million system wide in 2006 compared with $155 million system wide for 2005.

"A combination of factors contributed to record-breaking success for Bruegger's in 2006," said Bruegger's Chief Executive Officer James J. Greco. "We opened 21 new bakeries and continued new product introductions throughout the year. We rolled out items such as large egg wraps, Ciabatta sandwiches, iced coffee and our exclusive whole wheat Softwich™ to drive traffic during both breakfast and lunch.

"Our events and promotions have generated national brand recognition and that national presence continues to increase. We established bakeries in two additional markets last year and now operate in 20 states," Greco added.

Greco said, "Improved guest service played a key role. January 2006 marked the launch of our GUEST program that emphasizes service, and by October customer research showed that we earned exceptional scores for all aspects of service - from welcoming guests and making eye contact to thanking them."

Bruegger's operates 254 bakery-cafes with a total of 148 company-owned units and 106 franchise-owned units. Bruegger's plans to open 50 bakeries in 2007 and another 50 bakeries in 2008. "We are pleased with our performance and believe it positions us well for the coming year," said Greco.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com

Contacts:

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162v dswift@mason23.com