Bruegger's Continues Growth in New Franchise Markets

Bruegger's announces expansions; two new franchise groups sign development agreements for Northern California and South Carolina

BURLINGTON, Vt. (January 11, 2007) - Bruegger's Enterprises, Inc. announced today it has signed new agreements with two new franchise groups to develop 15 Bruegger's bakery-cafes over the next seven years. These new agreements will develop five units in the greater San Jose area and ten additional units being developed in the Charleston and Columbia markets of South Carolina.

New Bruegger's franchisee, Trung G. Nguyen plans to launch five new Bruegger's bakery-cafes in San Jose by 2011. "Bruegger's will offer residents of San Jose a healthy choice in the fast-casual restaurant industry," said Nguyen. "There is a need in San Jose for a bakery-cafe-style restaurant to offer competition to the existing fast food breakfast and lunch options." Site selection is underway for the first unit, which is planned to open later this year. Nguyen, an experienced businessman, has hired a seasoned restaurant manager to oversee bakery operations.

Daniel B. Krueger will develop 10 bakery-cafes in South Carolina with the first new location opening in the Forest Acres area of Columbia in May. "I was attracted to Bruegger's for its healthy dining options and I was impressed with the concept and quality. I became even more impressed after speaking to Bruegger's leadership team," said Krueger. "I was also looking for a larger venture. I didn't want to open just three units and I have that opportunity in South Carolina."

"Bruegger's is committed to the continued growth of the franchise program and we are delighted to start 2007 by establishing a partnership with two new, savvy franchisees," said Bruegger's CEO James J. Greco. "We are introducing Northern Californians to the taste of authentic, delicious bagels to help them face their notorious, long morning commutes. The South Carolina market has truly embraced us and we are excited by the market's great growth potential."

Bruegger's plans to open 50 bakeries in 2007 and another 50 in 2008. Currently 103 of Bruegger's 254 bakery-cafes are franchise-owned. The company is currently seeking qualified franchise partners in select U.S. markets.

Kettle boiled first, Bruegger's bagels are baked fresh throughout the day to give them an authentic crunchy crust on the outside and a dense, chewy texture on the inside. In addition to fresh, hot bagels, Bruegger's offers an extensive menu that includes hand-crafted, fresh-tossed salads, made-to-order sandwiches and unique coffee blends, including a daily Fair Trade Certified™ blend.

Many Bruegger's locations also feature viewing areas where guests can see how the authentic bagels are made. A soft color scheme, emphasizing natural textures and warm tones balanced with bright colors is an integral part of the Bruegger's bakery design making it an inviting experience. In addition, several bakeries offer free WiFi and drive-thrus are being introduced as well for added convenience.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment. Bruegger's and its GUEST-focused team are dedicated to serving delicious, healthy food that brings guests back again and again. In approximately 260 neighborhood bakery-cafes in 21 states, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich™. Guests can count on innovative menu items, including fresh-made salads, whole wheat wraps, hearty soups, specialty and deli-made sandwiches, desserts, unique Fair Trade coffee blends and original cream cheese flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com

Contacts:

Bruegger's
Danielle Swift, Mason Onofrio Public Relations
(203) 393-1101 ext. 162v dswift@mason23.com