Bruegger's

Bruegger's Bottomless Mug Club Brews Year-Round Savings

Unlimited Coffee Club Lets Coffee Lovers Pay Flat Rate, Fill Up for Less

The sluggish economy has many Americans watching their budgets and curbing luxuries like $3 to $5 trips to the local coffee shop. With the return of Bruegger’s Bottomless Mug Club, coffee (and tea and soda) lovers can save big bucks while still satisfying those cravings.

Bruegger’s Bottomless Mug Club allows unlimited refills of Green Mountain Coffee®, tea or soda from the time of purchase through December 31, 2010, at participating Bruegger’s bakery locations. Available starting October 28, 2009 while supplies last, the mugs, cards or keytags start the savings for guests as soon as they’re purchased. Prices average about $139 depending on the location. Participants can realize hundreds of dollars in savings during the year.

“Our Bottomless Mugs are a very popular item with our guests, because of their convenience and incredible value,” said Bruegger’s CEO Jim Greco. “We’ve seen participation increase every year as guests make the most of their budgets while still treating themselves.”

Bruegger’s Bottomless Mugs made their national debut in 2004 and feature a new design each year. This year, the sturdy mug features a stainless steel finish. Keytags and cards offer a convenient alternative.