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Bruegger’s Adds International Flair

(BURLINGTON, Vt.) – This fall a trip to Bruegger’s Bakery Café will take you beyond the ordinary, as the popular bakery café rolls out two new sandwich options.  Beginning September 2, Bruegger’s lunch menu will feature the exotic flavors of the Caribbean along with the familiar spices of the American southwest.  Prepared on Bruegger’s freshly baked bread, the Havana Chicken Panini and Smokey Southwest Chicken Sandwich are sure to satisfy the appetite – and the wanderlust. 

The two sandwiches are available throughout the fall.

The Havana Chicken Panini reprises the popular Cuban-style sandwich with layers of chicken, ham, Swiss cheese and pickles dressed with mustard and a specially-created Havana sauce. Served on Bruegger’s Hearty White bread, the sandwich is pressed to perfection and served hot and spicy. The Smokey Southwest Chicken takes its cues from a Tex-Mex fajita, starting with sliced chicken breast and topped with grilled red and green peppers, red onions, jalapeno cream cheese and southwest pesto – all served on Honey Wheat bread. With their rich flavors, the sandwiches are a perfect way to cut the chill in the air.

“This summer we brought the flavors of Sienna to our guests,” says Bruegger’s Executive Chef, Phillip Smith. “For the fall we know our guests will like a reminder of the warm nights of the Caribbean and Southwest.” 

In early 2009, Executive Chef Smith added a host of signature sandwiches and panini served on freshly-baked bread to Bruegger’s extensive menu.  The signature Tarragon Chicken Salad Sandwich and the Turkey Toscana Panini, served all year, have already become guest favorites, along with several classic bagel sandwiches such as the Herby Turkey. For guests that choose a simpler fare, the fast-casual chain always builds tailor-made hot or cold sandwiches using a wide variety of healthy ingredients.

“We love our old favorites,” said Bruegger’s CEO Jim Greco.  “But we also like try out new flavors that offer our guests great lunch options at a good value.”

Bruegger’s will also offer new breakfast options this fall including a new breakfast sandwich, called the Veggie Melt Egg Sandwich, and now offers egg whites as an option for health-oriented guests to substitute in any of the chain’s popular breakfast sandwiches and wraps.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. Bruegger's is dedicated to serving delicious, wholesome food that brings guests back again and again. In 290 neighborhood bakery-cafes in 24 states and the District of Columbia, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic New York-style, boiled and baked bagels, Bruegger’s entire menu is free of trans-fats and features a Fair Trade CertifiedTM coffee everyday from Green Mountain Coffee®. Bruegger's bakers use their expertise to bake an array of fresh breads including honey wheat, hearty white and the exclusive Softwich. Guests can count on innovative menu items, including unique cream cheese flavors, delicious breakfast sandwiches and wraps, hand-tossed salads, hearty soups, signature and custom order sandwiches and desserts. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.


Media Contacts:
Tracy Aiello or Kathryn Calley
 214-379-7000
tracy@spmcommunications.com
kathryn@spmcommunications.com

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