Bruegger's

Bruegger’s Growth Strategy Centers on New Sandwich Menu

New Freshly Baked Bread Builds On Company’s Baking Tradition

(BURLINGTON, Vt.) – In February, Bruegger’s will launch a new lunch menu featuring chef-created hot paninis and signature sandwiches made with a new selection of freshly baked breads.  Citing consumer demand for affordable, fast-casual dining options, the menu is an integral component of the company’s strategic growth plan. On the heels of its fourth quarter earnings report, which showed 19 consecutive quarters of increased revenue, Bruegger’s plans to include the new sandwiches at all of its 288 locations nationwide in the second quarter of 2009. 

“For 26 years, we’ve built our reputation on making great bagels,” said Bruegger’s CEO Jim Greco. “With the new menu, we’re taking our expertise and extending it to baking bread. We continue to stay true to our loyal guests, but will offer more variety, including some of the best hot and cold sandwiches around.”

Bruegger’s began testing the expanded menu last fall in Minneapolis, a key market for the company. Following extremely positive customer feedback, the menu is now featured in nearly 50 corporate-owned bakeries.  The new sandwiches will reach most of the remaining bakeries by March.

“There are more restaurant choices today than there were 25 years ago,” said Bruegger’s Vice President of Marketing Paula Doyle. “The new sandwich menu allows us to offer our guests more choices, at prices they can afford along with friendly service in their neighborhood bakery.” 

At the cornerstone of Bruegger’s new menu are hot paninis. Executive Chef Philip Smith has created several wholesome offerings including a classic Tuna & Cheddar Melt on freshly-baked honey wheat bread, the Primo Pesto Chicken and the Turkey Toscana, a combination of turkey, provolone, and peppers on hearty white bread topped with a sun dried tomato mayonnaise. New sandwiches include a signature Tarragon Chicken Salad and the Roma Roast Beef, along with several classic bagel sandwiches such as the Herby Turkey. Guests can also build their own hot or cold sandwiches choosing from their favorite ingredients.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. Bruegger's is dedicated to serving delicious, wholesome food that brings guests back again and again. In 288 neighborhood bakery-cafes in 23 states and the District of Columbia, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic New York-style, boiled and baked bagels, Bruegger’s entire menu is free of trans-fats and features Fair Trade CertifiedTM Green Mountain Coffee® blends. Bruegger's bakers use their expertise to bake not only bagels, but an array of fresh breads including honey wheat, hearty white and the exclusive Softwich. Guests can count on innovative menu items, including unique cream cheese flavors, delicious breakfast sandwiches and wraps, hand-tossed salads, hearty soups, signature and custom order sandwiches and desserts. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.



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