Bruegger's

Sales Increase for 19th Consecutive Quarter at Bruegger's

National Bakery-Café Brand Continues to Grow in Challenging Economic Times

(BURLINGTON, Vt.) –– Marking 19 consecutive quarters of growth, Bruegger’s Enterprises, Inc. has announced revenue for comparable sales grew 6.6 percent at company locations and 6.9 percent system-wide for the fourth quarter ending December 30, 2008.  For the 2008 fiscal year, same store sales increased 4.2 percent for the company and 3.9 percent for the system, aided by one extra week versus 2007.  Bruegger’s gross sales reached  $198.9 million system wide in 2008; an 11.3 percent rise over the same period in 2007.

“Hitting the mark of reaching our 19th consecutive quarter of sales increase was indeed an accomplishment,” said Bruegger’s Chief Executive Officer Jim Greco. “By focusing in on our core values of providing great service, great food and great value, we were able to continue to build sales in spite of the economy. It is a testament to the entire Bruegger’s team and our loyal following.”
 
New Menu Items and Locations
During the fourth quarter, Bruegger’s continued to promote the Farmer’s Omelet which was introduced in Q3. The company also kicked off its annual Bottomless Mug promotion in Q4 with a new keytag option in addition to the travel mug and cards.

Also during the fourth quarter, Bruegger’s opened corporate bakeries in Greensboro, N.C., Jenkintown, Pa. and Arlington, Va., as well as franchise-operated bakeries in Orange, Conn., Raleigh, N.C. and in Raleigh-Durham Airport bringing the total to 288 bakeries in 23 states and the District of Columbia. New bakery expansion will continue with four bakeries set to open in Q1 2009.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. Bruegger's is dedicated to serving delicious, healthy food that brings guests back again and again. In 288 neighborhood bakery-cafes in 23 states and the District of Columbia, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich. Guests can count on innovative menu items, including unique cream cheese flavors, delicious breakfast sandwiches and wraps, hand-tossed salads, hearty soups, signature and custom order sandwiches, desserts, and Fair Trade Green Mountain® coffee blends. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com.