Bruegger's

Bruegger's Jazzes Up Facebook Fan Page

Fans to get free music downloads starting August 18

Bruegger’s loyal Facebook fans will be dancing to a new beat starting this week. Through a partnership with social media marketing group SocialGrub, Bruegger’s current and new fans can download up to six free songs by indy-rock favorites such as The Almost and Seabird.

To access the free downloads, Facebook users can click on one of Bruegger’s Facebook ads promoting the offer, or on the tab dedicated to the “Music Showcase” on Bruegger’s Facebook page. Users need only to “like” Bruegger’s first, then gain access to a music samples and downloads from some of American's best up and coming artists.  The free beats are available to all Facebook users – not just new fans. The site also features links to the artists’ websites and other information about the music. 

Fans can even access the Bruegger’s Facebook page while dining at Bruegger’s – each of the restaurant group’s nearly 300 locations features free Wi-Fi.

“It’s a great perk for our loyal Facebook fans,” notes Holly Ryan, Director of Social Marketing for Bruegger’s. “We love their feedback and want to thank them for it.”

The music download application was developed specifically for Bruegger’s by Metablocks, Inc. and SocialGrub, a service of Restaurant eMarketing that develops innovative social media marketing tools for the restaurant and retail industry. SocialGrub was recently named one of Hospitality Technology’s Breakthrough Award nominees and has developed countless Facebook applications and coupons for restaurants over the past few years. This is its first campaign with Bruegger’s.

“Everyone benefits from this campaign,” noted Sam Rubin, “chief grub” at SocialGrub. “Bruegger’s fans are treated to free downloads, while the bands have a chance to exhibit their newest works to a wider audience.”

Bruegger’s has seen extraordinary growth on its Facebook page in recent months. The brand has added nearly 60,000 new fans since May, when it announced the “Everything Else is Just Toast” campaign, which offered Facebook users a coupon to taste Bruegger’s truly authentic bagel, baked fresh all day, every day in each of its bakeries.