Bruegger's

Bruegger's Limited Time Offers Feature Value, Taste

Bagel leader's summer menu items include "4 Under $4" breakfast promotion and new iced coffee coolers

Bruegger’s Bagels will have value in mind this summer, with menu options that are easy on the budget while still satisfying, tasty and fun.

Starting May 5, the 295-unit bagel chain will highlight its budget-friendly breakfast sandwich options, with a 4 Under $4 campaign. The four sandwiches, available all-day, will feature two current favorites, but Bruegger’s Chef Philip Smith has also created two new sandwiches that pack a flavor punch, without punching a hole in the wallet. The new “Western” features egg, bacon, and the savory flavors of roasted veggies and chipotle sauce, while a new Egg White and Sundried Tomato Sandwich combines Bruegger’s ever-popular sun-dried tomato spread with health-conscious egg whites -- all for under $4.

“Consumers are asking for breakfast options at other meal times,” said Jim Greco, Bruegger’s CEO. “We think our ‘4 under $4’ sandwiches present a great value and a great taste any time of the day.”

In December 2009, Technomic found that nearly half of consumers surveyed (46 percent) said they would like to see full-service restaurants offer breakfast throughout the day. About a third of consumers (32 percent) would like breakfast offered all day in limited-service restaurants.

Also new to the menu this summer are Bruegger’s new Iced Coffee Coolers, a refreshing, shaken combination of triple-brewed iced coffee and a splash of sweet cream over ice.  Available in four flavors, the Iced Coffee Cooler is great for a breakfast boost or afternoon treat and retails for just $2.29 in most markets.  The cooler is just one aspect of Bruegger’s emphasis on its coffee options. The chain will bring back its popular Brueggaccino this summer, and has rolled out espresso drinks in its new prototype bakeries.

Finally, Bruegger’s will roll out its summer “Baker’s Choice” pairing. The second in an ongoing campaign to highlight Bruegger’s fresh-baked bagels, Chef Smith has paired the bagel leader’s Honey Grain bagel with a Plain Yogurt Cream Cheese Spread and new The Perfect PeachTM Iced Coffee available from Green Mountain Coffee®.

“Our first Baker’s Choice was a real hit among our regular guests,” said Smith. “We’ll continue to pair our bagels, cream cheese and coffee flavors in combinations that draw out the great flavors in each.”